A tale of 2 Leagues

Long long ago, the Football Governing Body (FGB) had its own football league but through the years, it began to slowly decline. Its administration was plagued by jaded officials who had lost the stomach to develop the sport.

In another country, a Rival Football Body (RFB) had started a league of their own and threatened the survival of FGB. The rival group had plans to attract all football fans from FGB over to its side.

The President of FGB called for emergency meeting and two groups of football fans were commissioned the task of increasing the match attendance at their respective football clubs.

They were named Group 1 and 2, and were given pretty much any legitimate means to accomplish their goal and to reignite the football passion amongst their fellow countrymen.

We believe because we are Hougang HOOLs!

 

What I have learned so far since becoming a supporter of this club is that even though a lot of obstacles have been placed in front of supporters, obstacles placed in front of the football team, obstacles placed in front of the club, we did not give up and made this club a growing family.

The reason is simple in that we as football fans believed in ourselves. We believed we could take Hougang United FC to the next level. We did not rely on others to spoon feed or push us to do the things we did for this club, but made it happen simply as football fans.

A football team can win all the time but their club isn’t great because people are there only to watch a winning team. There is an absense of emotional connection between the fans and the club.

  

Being part of Hougang United FC means that you are more than just a club supporter, you are actually a stake holder of this property – you are a Singaporean representing club and country and each time you raise your hands to sing and chant, you hold a piece of Hougang United FC next to your heart. And this pride and loyalty cannot be bought or sold. It is imbued into your soul.

You are the example to all Singaporeans and S-League clubs that football fans are the cornerstone of the football industry. Only you can make a football club great. No one else. So keep the Hougang United football tradition alive! Cheers!

(SOURCE)

Hougang United FC to boost fan base

Hougang United FC will be vying to increase it's club membership as well as to boost crowd attendance for the coming S-League season 2012.

Although relatively small in terms of financial standings, the club's image & branding overhaul and an uncanny player-fan relationship have brought about a completely fresh look to the North-Easterners.

On the pitch, the Cheetahs have been transformed from the perennial minnows of yesteryears to an invigorated attacking unit and have secured no less than 15 wins and accumulating 43 points - 48 if you consider the docked points; compared to the 2010 season in which they managed only 7 wins and 27 points. She has sinced climbed to the highest 7th position in her S-League footballing history.

This year, the club has also finished runners-up in the Singapore League Cup and also came in 4th in the RHB Singapore Cup. It has been an encouraging season so far.

Off the pitch, an injection of fan involvement a.k.a 'HOOLs' has also emerged in the form of chanting and singing in the stands. The management at helm are very aware of this and intend to draw more like-minded fervent fans to supplement this culture.

How the club goes about in it's advertising campaign, I have no idea yet, but I do know that the above ingredients make for an even more exciting 2012 for Hougang United. :)

Stay tuned for more updates...