This is the story of a club in the German Bundesliga - FC St Pauli. It used to be playing in the 3rd tier league, currently playing top flight. But even when playing in the 3rd tier, and when average attendance was ard 2,000 for other clubs, St Pauli matches drew 15,000 diehard fans. Why!? Watch the video.
I hope Hougang United can be as unique as this club :)